Our first post!

The Argent Dreams Blog is your space to discuss the various aspects involved in the jewelry world and other interesting topics.

We want to use this blog to get closer with our customers, to know more about their needs, requests, inquiries and doubts. To share ideas, funny moments and interesting stuff.

It is important for us to let our customers know that behind Argent Dreams LLC (from now on, AD) are dedicated professionals, but more important, friends. For this reason, what a better way to start knowing each other by introducing myself. I'm Alfredo Chois (people call me Fred) and I'm AD's Store Manager. I'm 32 and was born in Lima, Peru. I majored in Business Administration at Universidad de Lima (one of Peru's most prestigious business schools).

The idea behind creating AD is to show the world the beauties of Peruvian jewelry. Now, lets be straight here. We are here to make money, that's a given fact. The first thing we are taught in business school is that companies are created to make money. However, the way we want to achieve the latter is the most important matter to us. We don't want to just sell you silver jewelry. We want to share with you a WHOLE experience.

Nowadays, we see the jewelry market flooded by mass-produced cheap silver jewelry. Customers are slowly growing tired of wearing these garnets and are in pursuit of more unique items. This is precisely what we offer in AD: uniqueness; a unique experience.

So jump on board, let us share useful information and, why not, build an AD community!